When I was home sick from school as a kid, one of my favorite movies to watch was Field of Dreams. We all remember the iconic moment when Kevin Costner’s character hears a voice that whispers, “If you build it, he will come.” While this was true for Mr. Costner and his long lost father, I have found it to be utterly false in every other aspect of life. Especially digital.
For that reason, we are pleased to announce the acquisition of SmashMetrics from Las Vegas, Nevada. When we “build it”, the SmashMetrics group ensures people “will come”. This new team plugs an important skills gap for us by adding sound digital marketing capabilities to our product development focus at RevUnit. If I’m being honest, we’ve long been hesitant to add marketing as a capability at RevUnit. In fact, we don’t even really like the word. So many marketers seem to bring a “tagline” led approach and fuzzy ROI math that just isn’t applicable in digital. What we love most about Smash Metrics is their hyper focus on data.
They view digital marketing as a science and have proven methods of achieving success through rigorous testing and campaign optimization. Truly, they align with our vision of “Build Small, Learn Fast, Iterate Often”.nThough small, this new team is mighty. We welcome Seth Waite (Sr. Strategist & Product Owner), Alex Diebel (Strategist & Product Owner) and Joey Montano (Strategist) to the RevUnit team and look forward to all they will contribute in the years to come. They are ushering in new capabilities at RevUnit such as SEO strategy, content marketing, analytics, media, and eCommerce strategy.
Our greatest ambition is for our clients and our own brands to be wildly successful. To do that we have to build both products and audiences. As always, we feel extremely fortunate to be doing what we love with people we really like. Having just had our entire team in for 2014 kickoff meetings, it’s a great feeling to be surrounded by so many smart, capable folks. We encourage you to get to know our new team members. Give us a shout and we’ll get to building your business.